Effective Automated Sales Emails

My quick guide to creating effective automated sales emails in recruitment (this will set you apart from your competition):

Talk about the pains, frustrations & challenges your ideal client is facing.

Less: feature, advantage, benefit.

More: what’s challenging in their world right now.

Use lots of:

- white space
- bulleted lists
- short sentences
- simple, jargon-free language

If your sales emails talk more about what you do.

Rather than the problems you solve.

Start again.

P.S. Save this guide for future reference.