Wasting Money on Marketing?

Recruitment agencies, you're wasting money if you funnel cash into marketing but don’t get high-quality candidates back.

Here’s what I’d do instead:

Check the candidate source codes in your CRM.

What channels attract top-tier candidates?

Focus your budget and spend more on these channels.

Avoid platforms that deliver unengaged applicants.

Recruitment marketing should be less gut-instinct and more data-driven.

Target your automated marketing towards candidates with quality source codes.

Use automated surveys to find good talent within the other source codes.

The takeaway: clean up the candidate source codes in your CRM.

Let them do the leg work on your marketing strategy.

P.S. Where do you find the best candidates?

Comment below.